This is enormously helpful in the product

nafizcristia97

Design process, as the goal is to build a product that solves your customers' pain points more than your competitors' products do. dIf we interview a few dozen construction project managers and find that the desire for better PM software is a common thread, that tells us we should get to work on building the best, most comprehensive program we can. It's useful for sales and marketing, too. We know that the Chief Construction Officer and purchasing departments have the final say about whether or not to buy, so it may help to direct at least some of our messaging toward them. In the context of content marketing — which is what we do here at Intergrowth® — that might mean creating some content that speaks to the pain points of CCOs and construction buyers in addition to project managers. It might also help to create some content that anticipates the questions or concerns these figures will have about buying a new software program and addresses them before they even have to ask. See also: The Definitive Guide to Content Marketing Buyer Persona vs.

User Persona Keep that in mind that the person who buys your product isn't always the end-user. For instance, if you sell SEO software designed for content marketing teams, your end-user might be writers, editors, and SEO strategists Brazil Mobile Number List However, a marketing manager or even the Chief Marketing Officer may be the person responsible for actually buying the software. For sales and marketing purposes, our buyer persona would focus on whoever makes the final purchase decision. The user persona, on the other hand, would profile the writers and SEOs who actually use the software.




Building a buyer persona requires buyer research, rather than user research (although it is always helpful to understand the relationship between the two). Buyer Persona vs. Ideal Customer Profile Ideal customer profiles are similar to buyer personas, except that they describe companies instead of individual people. It's used in the BB world where the target buyer is other companies, not individuals. Instead of outlining what a person's job title is or their income, ICPs outline company budgets and which job role is responsible for making the final purchase.