What is inbound marketing

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This method builds trust and credibility for the brand, no matter what your industry is." Inbound Marketing plays an extremely important role because of the great benefits that Inbound Marketing brings to businesses: 1. Build awareness - improve brand reputation Through attractive Infographics, videos, images, etc. with your brand logo attached, your brand will be easily recognized. Inbound Marketing strategy is based on creating quality and useful content to attract customers to proactively visit. If done effectively, the business will become a reliable source of information that customers come to when they need advice or answers to their questions.  Businesses become a reliable source of information 2.



Low cost – High efficiency Saving costs and increasing efficiency are the maximum Email Data benefits and ultimate goals that businesses get when implementing Inbound Marketing. The proven statistics below will speak for themselves: In 2013, Hubspot surveyed 58% of marketers using Inbound Marketing , of which 34% of leads were generated through Inbound. Meanwhile, only 22% of leads are generated from Outbound Marketing. Reduce costs up to 61% compared to traditional marketing Regardless of whether a business is B2B or B2C , Inbound Marketing strategy also helps companies increase ROI 3 times higher than Outbound Marketing. The average cost for 1 Lead from Inbound Marketing is about $134, much lower than the cost to receive a Lead from Outbound Marketing (about $332) Save about 12% cost per lead and about 5% cost per customer 3.





Provide complete and detailed information to customers According to a Gallup survey , customer interest in a product increases by 47% when information about the product is presented in a detailed and specific manner. If the information becomes more intuitive with instructional and interactive video formats, the number of customers interested in the product will increase to 62%. What does inbound mean? Provide complete and detailed information to customers Traditional marketing is built on a one-way interaction platform with limited information sources. Customers cannot satisfy their "curiosity". As for Inbound Marketing , information can be updated in detail, completely, and quickly through social networks without spending too much budget. From there, increase conversion of leads into customers simply and easily. 4.